The monthly admissions data is always slow to be confirmed, but insiders are saying it could well be the strongest September this century, and the busiest since 1997, which was powered by the late-August release that year of The Full Monty. Bridget Jones’s Baby: watch Renée Zellweger return in new trailer – videoīridget Jones’s Baby has powered an admissions surge for the month of September, traditionally a relatively quiet month for UK cinemas. It’s also another reminder of the commercial potency of the female audience, which continues to be under-served by Hollywood. It does, however, encourage development executives to keep scouring those bookshelves in the hope of discovering a new property with equivalent potential. The success of Bridget Jones’s Baby doesn’t really yield many lessons for the film industry, since it’s a sequel featuring a beloved character, which doesn’t help a producer shopping an original romcom script. As for the US, there has really only been How to Be Single this year, which also broke a few rules in the romcom template.
The weepie Me Before You, a £9.6m hit this year, hardly qualifies as an example of the romcom genre, despite some comedic elements and a strong romantic storyline. British variants – 2014’s Cuban Fury and 2015’s Man Up – have seen such disappointing box office that producers and financiers are hardly encouraged to try again. The romantic comedy has been rather an orphan genre in recent years, at least in the UK and the US.
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