If a client was shopping and didn’t know the exact reference number for a part, they would have to access TecDoc separately to retrieve the information and use that on Krautli’s site to request the price and availability.Ĭhurn risk was high because Krautli couldn’t keep clients in a single environment throughout the complete purchasing process. TecDoc was an essential resource for clients, but Krautli couldn’t offer TecDoc functionality directly from their old web store. From shock absorbers to exhaust pipes, any part for a specific type of vehicle can be found in TecDoc. The other big challenge was finding a way to integrate the web store with TecDoc, a popular digital catalog for automotive parts created by automotive part suppliers and the German Collective of Automotive Parts (GVA). The connection with the ERP system was also challenging.” Web store integration with TecDoc “Adjustments to prices or images had to be requested through them, after which the adjustment would be released with the next update, at a maximum of 24 hours later. “The web store was an independent system managed by a third party,” says Michael Krautli, the company’s Managing Director. The process, however, was far from ideal. Krautli’s clients had been able to order parts from a web store for some time. Moving away from third-party web store management
Read on to find out how they did it and how their business and clients are benefiting. Krautli wanted to find a way to leverage TecDoc while retaining web store visitors and improving their customer experience.
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